From the start of when we got the brief we were all very keen on using the location of the bike shop as a prominent thing on the poster. The main reason being that its quite an iconic building and we can use this to get it into peoples heads that this is where it is. The other reason being that because his bike shop is a little bit out of town, it is important we put this connection with people.
I shot a few photos of his hut straight on so that we could use it to create assets on illustrator to work from. I like the shots i got and they are very flat which is perfect for what we need them for.
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