Production Plan 1

Production Materials and visualisation.

For our first print advert concept we decided on the assets we would need and we then collected them. this includes arranging a photo shoot of the hut that we want to feature in the advert. We will need to take photos of the hut. Choosing a sunny bright day would be ideal so that we have the best lighting conditions for shooting in. We plan to make an illustration out of the photo of the hut. Planning to use Adobe Illustrator so we can achieve the style we want which includes sharp, clean cut lines and vibrant colours. These are some visualisation sketches for the hut illustration asset

This is a very stylized poster designed to capture people’s attention with the fonts and colours used. The ‘Lighthouse’ font has been used because we associated it with the Cambridge way of life and think that it would appeal to young students as well as adults. We have kept the wording very minimal and straight to the point. The actual version would include contact details such as a phone number and website address. We have used a wheel to make it obvious that is to do with cycling and also City Cycle Hires hut to make their location familiar with the people seeing it because we think this is a unique selling point. The colour scheme is yellow and black because these are the colours that are currently associated with the business as well as them being very bold, eye catching colours. This poster is aimed at a mid range kind of budget.

This was one of the fonts that we are considering "Lighthouse' we think stylistically it is appropriate. Possible problems may be with legibility so we will make sure we contrast black and yellow effectively

We decided that we were going to use predominantly yellow for the advert with different accent colours such as orange, black and white.

Further development potential

We feel that the poster its self is a good representation of the image of the company that we are trying to create. Although we realise that there is potential to improve and develop the poster. Specifically to fit the needs of the customer base. It is likely that we can include more information which we would need to make as simple as possible so that the tourist audience second whos language is English will be able to quickly understand the prices, contact info and service provided

Target Audience
One of the largest customer bases that we found during the conversations with the client was that forgein language students, usually aged from 18-22 were a big target audience. With this as a consideration we decided that we would include iconic cambridge imagery such as kings college skyline so that they can immediately identify the company as a Cambridge based one and we are illustrating the potential to explore the city


Risk assessment

We have created a risk assessment for our photo shoot of the hut

Subject of photo shoot: City Cycle Hires location. Location: Fen Causeway/Newnham Date:29/2/2015
Photographers: Alex Davies

Hazard	Persons who may be harmed	Property which may be damaged	Risk controls already in place	Risk assessment	Action required if risk occurs
Cycling to and from location on busy roads.	Alex Car drivers	Bike, Camera and items on person. Car.	Cycle safely on cycle lanes and on quiet streets. Mobile Phone with him	LOW	Call for help. Hopefully passers by will stop and help.
Standing next to busy road when taking photos.	Alex Car drivers	Bike, Camera and items on person. Car. Street furniture.	Keep a safe distance. Being aware of surroundings.	LOW	Call for help. Hopefully passers by will stop and help.

Recce Report 

Location Planned for shoot

The poster would be exported for print form so that it could be printed up to A3. The cost for 50 posters to be printed at Print Carrier would be around £35 and these would be delivered to the client directly from the printers.

For this to be produced it would take about 20 hours of the artists time so we would aim to have it done by the 10th February.

We would create all of the assets for the design from scratch so there would be no issues with copyright there. But we would have to purchase the font if we were to use it, which would cost around £38. If the client didn’t want to spend this on this font but likes the styling we would work with them to find something similar for a more affordable price