Advert analysed 1

This an advert that is designed to make a personal adress to the audience. The content is a picture of a woman. She has the visiable obvious signs of cancer which leaves the audence with no doubt what the adverts about. Who importantly is looking straight at the camera which gives the personal touch and feels as if she is looking at you, this with the words "you can't SAVE my life. But you could SAVE yours" This is a direct personal adress to the audience which is appropiate because it is an appeal for donations to the charity.
There is quite a lot of type on the page but the main focus is the title. It is in the biggest font and has "SAVE" in capital letters. This gives direct emphasis on what the add is trying to make you do. Te fact there is 2 titles one above the other both saying similar things re-inforces the idea that although the person in the advert cant be saved. Rather focusing on that you can improve the future.
The colour is used because by using pink it is identifiable with women. Which appropiate because itis who the charity treats. The pink colour also seperates some of the imformation from the rest which makes it more easily readable. The frequency would need to be quite large especially is they want the same audience to see the "you could save yours" as well as "you could save your mums". The advert is trying to raise awareness of the cancer as well as the charity and to make people donate to the charity