This adverts adopts conventional food advertising concepts. A close up of the food that is being supplied. To make give clear idea to the audience what is vein offered and also to place to focus on the food. This coupled with the simple stylistic layout and typography makes the advert suggest that the food is healthy and simple. Which is done to set apart there food from regular indian take aways.This is why they use the line "There are certain things you expect from a good take-away.." The advert is targeted at the higher end of the take away market. With slightly more expensive products than a regular take away. The advertising reflects this with its classy style. I think as they have a few different styles of advert the frequency won't need to be that large because each time the consumer will see a different type of food on the adverts. To be produced the advert would need a trained photographer as well as a graphic designer who designs the logo lay out and typography. These are likely to be printed leaflets so a profession printing house would also be needed.
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