Nike #MAKEITCOUNT

Nike #MAKEITCOUNT campaign print advert

Nike's #MAKEITCOUNT campaign started with youtube videos. incorperating the #MAKEITCOUNT hashtag. The advert has been created by Wieden + Kennedy London and AKQA Encouraging people to hashtag on twitter and tell Nike there stories of how they plan to "make it count" in 2012.

Nike posted their own images and posts of networking sites such as instagram, Pinterest and Facebook. All including the #MAKEITCOUNT hashtag as well as using it on print and tv adverts. The campaign is aiming to target aspiring sports people to buy there products.   The print adverts in themselves target a specific reach of people. Using the adverts in sports magazines and websites so audiences with an interest in sport will be able to see them. This means that the advert is relevant to the reach that will see it. This means they get the maximum effectivness from the advert with minimal costs.

 The advert is reproduced in different forms with different sports people but all stylistically done in the same way which creates a type of frequency that is more interesting for the audience because of the variation of the imagery used. This means that the effect of the frequency is enhanced because the audience are exposed to all these different famous sports people which raises the profile of the campaign and also gives a sense of reliability of the product because the campaign suggests that Nike products are used by sucesful athletes. The image is accompanied by different 'pledges' from the athletes for example 'nearly isn't enough' and 'walk to the stadium, sprint to the finish' these are made to look hand drawn and suggest the athlete themselves have written them. This gives a personal aspect to the advert. This writing looks like it is written in chalk which is intended to mimic chalk boards used by athletes when preparing. The image covers the whole advert but is black and white so it doesn't overcrowded the advert and allows the type in the advert to be the main focus. The only colour used in the advert is red and that is highlighting the '#MAKEITCOUNT' campaign The adverts have been displayed in the Nike store aswell as in magazine print adverts and on the internet

there is also a series of online films directed by Joe Roberts. These include Mo Farah and Rio Ferdinand which features them training and talking about there ambitions and goals. The aim is to inspire viewers to want to do sport and subsequently purchase Nike products and participate in the online aspect to the campaign with the hashtag where people are encouraged to tweet about their pledges how they will 'make it count' Celebrities such as Wayne Rooney have been sponsored by Nike to get the hash tag into the public eye and to promote the brand on social networking sites.

Example of their online video adverts


Examples of Print adverts